DTC Skincare — Meta + Google Ads Scale
60+ creative variants, AI audience modeling and full-funnel landing pages drove a 5.4× ROAS.
ROAS in 60 days
The brief
- Performance Ads
- Creative Production
- Landing Pages
Overview
Glow Lab had product-market fit but couldn't break a 1.8× ROAS ceiling. They needed a creative-led growth engine, not just media buying.
The challenge
Stale creatives, a single landing page for all campaigns and no structured testing — the account had 6 months of flat performance.
How we built it
- 01Step 1
Rebuilt the account into intent-based campaign clusters across Meta and Google.
- 02Step 2
Shot and produced 60+ creative variants with weekly UGC + AI-assisted iterations.
- 03Step 3
Built dedicated landing pages per offer with on-page CRO and post-purchase upsells.
- 04Step 4
Established a weekly creative + funnel review with a clear scorecard.
The solution
A repeatable growth engine: fresh creatives every week, dedicated landers per audience and a feedback loop tying ad metrics to LTV — sustained 5.4× ROAS at higher spend.
The numbers that moved
Blended ROAS
Creative variants
CPA reduction
Ad spend scaled
A look at the work
"5.4× ROAS in 60 days. The creative system and landing pages they built outperform anything we ran before."
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