Premium Fashion Store — Headless Shopify Build
A high-performance headless storefront with AI product discovery and a 1.4s LCP across mobile.
Revenue in 90 days
The brief
- E-commerce Development
- UI/UX Design
- CRO
- SEO
Overview
Linea Apparel is a premium fashion label scaling from boutique to nationwide DTC. They needed a storefront that felt as premium as the product and converted at scale.
The challenge
The legacy Shopify theme was slow (4.2s LCP), inflexible and bleeding mobile conversions. The team also had no structured CRO loop, and merchandising changes took days.
How we built it
- 01Step 1
Audited 60-day analytics and ran heatmap + session-replay studies on the top 10 pages.
- 02Step 2
Designed a new storefront in Figma with editorial collection pages and a sticky AI-search bar.
- 03Step 3
Built a headless Next.js front-end on Shopify Plus with edge-cached PDPs and a custom checkout add-on.
- 04Step 4
Shipped a CRO pipeline: weekly experiments, AI creative variants and post-purchase upsell flows.
The solution
We rebuilt the storefront as a headless Next.js app on Shopify Plus, with an AI product discovery layer, edge-cached PDPs and a re-architected mobile checkout. A CRO pipeline now ships 4–6 experiments per month.
The numbers that moved
Revenue in 90 days
Mobile LCP
Average order value
Mobile conversion rate
A look at the work
"Brand Scale rebuilt our store from scratch and 3× our revenue in the first quarter. The team feels like an in-house product squad."
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