Fitness Mobile App — Product Design & Launch
Designed and shipped a creator-led fitness app with AI workout plans and a referral viral loop.
Sign-ups in 30 days
The brief
- Mobile App Design
- React Native Development
- Growth
Overview
Pulse Fit partnered with regional fitness creators to launch a personalized workout app. We owned product design, build and launch.
The challenge
A crowded market with no clear differentiator, plus the need to ship a polished v1 in under 14 weeks for the creators' joint launch.
How we built it
- 01Step 1
Defined the creator-led positioning and designed a personality-driven onboarding.
- 02Step 2
Shipped AI-generated workout plans tied to user goals, equipment and time budget.
- 03Step 3
Built a referral viral loop with creator-coded share links and unlockable content.
- 04Step 4
Coordinated launch creatives, ASO and a 7-day paid launch sprint.
The solution
A polished React Native app with AI-personalized plans, a tight referral loop and a launch playbook that turned creator audiences into 120k installs in the first month.
The numbers that moved
Sign-ups in 30 days
App store rating
Day-7 retention
K-factor
A look at the work
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