Fintech Startup — Brand, Web & Investor Deck
Strategy-led identity and a high-trust marketing site that helped close a $2.4M seed round.
Seed round closed
The brief
- Brand Identity
- Web Development
- Pitch Design
Overview
Stack Pay is a fintech startup serving SMB merchants in the GCC. They needed a brand, site and deck that read 'category leader' before they had the metrics to prove it.
The challenge
A 5-week runway to investor meetings with no brand, no production website and a deck that wasn't landing the vision.
How we built it
- 01Step 1
Locked the positioning, naming variations and brand promise in week one.
- 02Step 2
Designed identity, type system and product UI mockups in parallel.
- 03Step 3
Shipped a high-trust marketing site with security-led storytelling.
- 04Step 4
Re-storyboarded and designed the investor deck around the new visual system.
The solution
A confident, regulated-feeling brand and a marketing site that helped Stack Pay close a $2.4M seed round on time, on terms.
The numbers that moved
Seed round closed
Brand to launch
Investor meetings
Term-sheet conversion
A look at the work
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