Wellness Brand — Identity, Packaging & Web
Full rebrand with a 96-page brand book, packaging across 12 SKUs and a content-led marketing site.
Brand recall
The brief
- Brand Identity
- Packaging Design
- Web Development
Overview
A 7-year-old wellness brand felt dated next to a wave of new DTC competitors. They needed a refresh that honored their craft heritage while reading premium online.
The challenge
The existing brand looked artisanal but unprofessional in photography, packaging shelved poorly and the website didn't tell the founder story.
How we built it
- 01Step 1
Ran a 2-day brand workshop to align founders on values, audience and competitive positioning.
- 02Step 2
Designed 3 identity directions and developed the chosen system into a 96-page brand book.
- 03Step 3
Created packaging across 12 SKUs with a modular sticker system for new launches.
- 04Step 4
Built a Webflow marketing site with a journal-style CMS for content-led SEO.
The solution
A confident, modern wellness brand with packaging that pops on shelf, a brand book the team actually uses, and a marketing site that ranks for high-intent wellness queries.
The numbers that moved
Brand recall (survey)
SKUs redesigned
Organic traffic
Customer rating
A look at the work
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